Next Chapter Plan
Background
Next Chapter Plan is another channel ran by AquireCrowd, that is committed to helping its customers find to find and compare Medicare plans that work for them. I was responsible for the design of the logo, and also helped develop the brand through animations, ads, and social media posts.
Sketches
For the sketch process, I would create as many lock ups as I could come up with and try to preset a wide selection of options. Then once a direction was decided on, I would repeat the process with a more narrow focus on a particular concept.
Target Audience
Next Chapter Plan is committed to helping people in their later stages of life that need health insurance. The demographic is people nearing or at retirement age living on a budget.
Logo Delivery
For the final logo my creative director chose the shield and cross combination, and wanted a simple modern design that would be easily readable and across different platforms
Animations
These are a couple animations I made for Next Chapter Plan. One was a general purpose animation to be used for several different things. Either simple social post or to cap off a video. Then the next one is a Halloween social post.
Social Media
Here are a few of the social media posts that I made for the Next Chapter Plan brand. With the goal to stay on brand by using the color palette and similar animation style.
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