Alyssa Care was another insurance funnel that never actually happened. I still enjoyed the process of creating this logo and am happy with the outcome. The goal was to create a brand for young adults that needed insurance.
The Alessa Care brand was meant to be targeted towards a 25-35 year olds with minimal budget that were indeed of an insurance plan that could fit their needs. The brand was meant to create a positive and welcoming emotional response.
For the sketch process, I would create as many lock ups as I could come up with and try to preset a wide selection of options. Then once a direction was decided on, I would repeat the process with a more narrow focus on a particular concept.
Since the Alessa Care brand never came to fruition, the final delivery is rather barebones. However below you can see the word mark that would've been used.