Alessa Care
Background
Alyssa Care was another insurance funnel that never actually happened. I still enjoyed the process of creating this logo and am happy with the outcome. The goal was to create a brand for young adults that needed insurance.
Target Audience
The Alessa Care brand was meant to be targeted towards a 25-35 year olds with minimal budget that were indeed of an insurance plan that could fit their needs. The brand was meant to create a positive and welcoming emotional response.
Sketches
For the sketch process, I would create as many lock ups as I could come up with and try to preset a wide selection of options. Then once a direction was decided on, I would repeat the process with a more narrow focus on a particular concept.
Logo Delivery
Since the Alessa Care brand never came to fruition, the final delivery is rather barebones. However below you can see the word mark that would've been used.
