OLMEC CHOCHOLATE PACKAGING

Sketches

These sketches show where I wanted to head with the design for this packaging. I knew I wanted to highlight the ingredients to show the importance of the organic aspect of the product. The large text was a style choice to be bold.

Font:

Futura Medium

Futura Medium Condensed

Rama Gothic M Heavy

Rama Gothic M Semi Bold

Copperplate Bold

Color:

C:59.63

Y:64.25

M:57.44

K:40.35

C:38.57

Y:54.13

M:74.72

K:22.81

C:1.1

Y:27.2

M:32.48

K:0

C:34.42

Y:61.63

M:41.65

K:5.8

C:48.62

Y:30.52

M:29.41

K:0.45

C:74.06

Y:45.83

M:42.09

K:12.95

Packaging

The idea for this project was to create a system for three different versions of the same product. In this case it was chocolate bars with various added ingredients and percentages of cocao