OLMEC CHOCHOLATE PACKAGING
These sketches show where I wanted to head with the design for this packaging. I knew I wanted to highlight the ingredients to show the importance of the organic aspect of the product. The large text was a style choice to be bold.
Futura Medium Condensed
Rama Gothic M Heavy
Rama Gothic M Semi Bold
The idea for this project was to create a system for three different versions of the same product. In this case it was chocolate bars with various added ingredients and percentages of cocao