Here are sketches for my Indigo packaging project.I knew that I wanted to use amber colored bottles to compliment the indigo blue of the label and logo. I thought of creating a packaging that would allow a window so you could see the product, aligning with the brand to be transparent in its ingredients and business practices
Bodoni 72 Bold
By bringing a couple different components together I was able to create an eye catching packaging that was true to the brand. The pattern was created from using a crystal shape. The physical packaging was designed to have a cut out so you could view the bottle inside and the color of the bottle compliments the brands color.
The Indigo brand is one based on where it go its name. Stemming from the term indigo child, which refers to some one who's born with an old soul. So though the wisdom of the Indigo brand chooses to only the most natural ingredients derived from the earth. This is where the auburn bottles came from, a natural looking glass that resembled the earth that it came from.